"Not Your Father's eCommerce" says retail analyst Nikki Baird about a new eCommerce framework, that we created at Optaros in the last couple of months:
"I
don't often plug ideas presented by vendors, but I encountered one that
I had to mention. The company was enthusiastically recommended to me at
eTail East by the eCommerce executive of a housewares brand - who
wasn't even a customer! The company is called Optaros. I met with them
after the show, and this is the framework they presented for the future
of eCommerce.
We're in a period of convergence - between Commerce, which I'll define as the enabling technologies for product purchases, Content (which is far more than just the product catalog), and Community. At eTail, absolutely everyone there was interested in community, and the year before that, the hottest topic was user-generated content. So it seems like Optaros is definitely on to something."
Read her full post and feel free to contact us for more information
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