At last week’s Oxid Commons community day in Freiburg Germany, Oxid once again made perfectly obvious that they count amongst the best innovation drivers of international e-commerce.
In particular Oxid top man Roland Fesenmayr presented in his opening statements strong and visionary perspectives - which made patently obvious that finally there is a software provider who wants to break free from the rusty old structures of e-commerce and aim for a software solution which is open for new markets. [Roland Fesenmayr's presentation in German]
Speaking on an “operating system for trade” and the “widgetization” of shop software, he touched on a way of thinking still completely foreign to e-commerce: The modularisation of e-commerce into the atomic parts.
From the Exciting Commerce point of view, Oxid is currently by wide margin the leading e-commerce system in terms of strategic and future-proof orientation.
It’s personally fascinating to see that Roland Fesenmayr, who needed in the last 3 years to be fairly tentative with the preparation and implemention of this strategy change, can now blossom in his current role: as visionary and designer of new markets.
Merchants, developers and consultants familiar with how e-commerce works today and who believe they’ve already reached the Holy Grail should stay well away from Oxid. But all others, and especially those interested in the evolution of the Web, should not hesitate any longer from checking out Oxid’s groundbreaking work and in the best case also bring new ideas to actively participate in shaping the system of the future.
One can tell that Version 4 still takes great care to defer to the needs of the current merchant business (and rightly so). With Version 5, Oxid takes on a new route and for the first time demonstrates what a shopping system of the future can look like. In the first step, the front end will be completely re-worked.
What online businesses can’t see yet (due to lack of alternatives): One of the biggest revenue and margin limiters of e-commerce are inadequate shopping systems which require maximum marketing effort and produces minimal results. So it is good to see that there are finally some alternatives on the horizon. And you can bet that in the long run Oxid won’t be alone in this market.
Originally posted in German by Jochen Krisch, adapted for excitingcommerce.com by Jason Soo.
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