ShowRoomPrive Makes Number 2 Spot in France’s Private Shopping Club Scene

As Vente-Privée has dominated an estimated 80-90% of the French market, it’s pretty hard to figure out which of the approximately 70 private shopping clubs comes in second place.

From a traffic perspective it’s surely AchatVIP, but looking at revenues it may very well be ShowRoomPrive who has taken the “top” spot last year.

As JournalduNet reported last Friday (FR/EN), ShowRoomPrive, who went online in October 2006, was able to raise their 2008 revenues from 9 million euro (2007) to 25 million. Close behind are the likes of AchatVIP, BrandAlley and Private Outlet who claim revenues in the range of 20 - 25 million euro.
ShowRoomPrivée is targeting revenues of 50 million for 2009.

It is therefore looking quite likely that Brands4Friends, which launched a year after ShowRoomPrivée, will have a shot at reaching the European Number 2 spot in 2009 with their planned revenues of 85 million. At the beginning of May they were already able to overtake their previous year figure of 25 million.

BuyVIP might be able to reach the Number 3 position with their target of 70 million euro.

Currently the only party with more ambitious goals is Voyage Prive, which as a travel club doesn’t compete in the same arena. Voyage Prive would like to raise their revenues from the 2008 figure of 43 million to 95 million this year. Along with Vente-Privée, they are the only other shopping club which has already reached profitability. Also belonging to the Voyage Prive Group is amongst others BeautePrivee.

Related posts:

• Brands4Friends Reaches 25 Million Euro in the First 4 Months
• PrivateOutlet Shopping Club Gets 7.3 M Euro Venture Capital
• First Spreadshirt, then BuyVIP, Kennet Partners On Shopping Spree

Originally posted in German by Jochen Krisch, adapted for excitingcommerce.com by Jason Soo.

Comments

[PH Langlois]

Hi Jason,

Do you know if there is any equivalent of www.touteslesventes.com for us/uk private outlets websites ?

In France there are many of these private outlets websites (perhaps 30 to 40), and this site list & gives tools about private outlets so you can be notified on oncoming sales and helps you to register on them (as you often need a godfather to register).

If you know something like that for US/uk websites, thank you in advance for sharing :)

Best,
PH

[Jochen (Exciting Commerce)]

I don't know of any similar sites in the us/uk. Does anyone else?

[Jason Soo]

Hi PH,

I'm afraid I also can't add anything here. We would appreciate any tips that our readership can provide! Perhaps this is an open business opportunity...