The German live shopping scene continues to wait for the ultimate shopping system. Although in principle all shopping software can run live shopping campaigns, in practice professional merchant sites would find generic software less than ideal. Processes for the rapid, community oriented sales are often time consuming and cumbersome.
Therefore, those who can afford it are going for customized software development which can optimally support their unique purchasing, planning and sales processes. After iBOOD significantly extended their solution at the beginning of the year in order to offer different products across different countries, Preisbock is since last week running their live shopping portal with a solution based on Magento.
Nowadays there are plenty of shop system developers who are positioning themselves with live shopping solutions - from Plenty Markets (deployed for example at enomio) to Tradoria (deployed for example at einfachnachhaltig).
Many smaller merchants rely on generally stable live shopping scripts, nowadays also supporting "preisschlacht" (price war) systems, whereby users pay to reveal the hidden price of an article (whose actual price then drops as a function of how often the price is revealed). Since recently Andreas Guder has been offering AGI-Live as a complete live shopping system, which in the meantime is being used by Eltronics and Xeibo.
The common systems offer live shopping modules primarily as an add-on to an existing sales model. Hardly anyone is supporting live shopping as the main business model. In principle, this is the same situation as with the private shopping clubs. Also here is the technology more of a hindrance than a benefit.
Originally posted in German by Jochen Krisch, adapted for excitingcommerce.com by Jason Soo.
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