The Age of Social Commerce To Come in 2011

According to Forrester Research (“The Future of the Social Web”), social commerce must wait until 2011 before really coming of age:

"The Era of Social Commerce: Empowered communities define the next generation of products and services."

A good summary in CRM Magazine also describes in parallel the downfall of brands (and their marketing) in the social context.

Originally posted in German by Jochen Krisch, adapted for excitingcommerce.com by Jason Soo.