A quick tip to a current study which investigates conversion rates in relation to banner types:
“According to the study ‘Trends in Conversions’ from Eyeblaster, the conversion rate is 5 times higher when internet users input data directly into banners.
The conversion rate for banners with input fields are on average 1.06%. With standard banners which link to websites, the rate is 0.20%”
The conversion rate for banners with input fields are on average 1.06%. With standard banners which link to websites, the rate is 0.20%”
Extrapolating this observation, Stephan Randler speculated on positive cross-over effects for video shopping widgets, where users engage in the purchasing process from directly within the advertising medium.
The complete Eyeblaster study is available as PDF here.
Adapted for excitingcommerce.com by Jason Soo from the German language blog twive.com.
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