The online market for toys and games is still in its infancy. It’s no wonder then, that Toys ‘R’ Us is taking advantage of cheap prices to invest heavily:
- Toys ‘R’ Us recently picked up the remaining pieces of eToys, BabyUniverse and ePregnancy from the insolvent The Parent Co.
- In the last weeks, they secured the rights for the domain Toys.com for a cool $5.1 million.
Toys ‘R’ Us runs both the ToysRUs and BabiesRUs websites and is according to Internetretailer at Number 43 amongst American online merchants.
The Parent Co. originated from the fusion between eToys and BabyUniverse and was Internetretailer’s Number 117 on the list.
According to the Top 500 Guide from 2007, Toys ‘R’ Us generated online revenues of $407 million, in comparison to $107 million by The Parent Co. (source: Internetretailer). Nevertheless, according to Exciting Commerce’s observations from last year February (German link), the values should be more like $152,5 million.
Two developments are interesting to follow here: Brick ‘n’ mortar merchants are getting stronger in the online market and there is increasing consolidation under the US Top 500 companies.
A look at the German market: The Otto Group’s daughter company MyToys had a jump in revenue and most recently reported 100 million Euros (2007). Current estimates on the German market are provided by the ECC-Center in the German language, in sync with the International Toy Fair held in Nürnberg last month.
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Originally posted in German by Jochen Krisch, adapted for excitingcommerce.com by Jason Soo.
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