The Polyvore team had already dropped hints during Exciting Commerce’s visit last September:
After Phase I, where the spotlight was given to the “active” users who were producing collages, Phase II turns more attention to the “passive” users who see Polyvore as a source of tips and inspiration. Accordingly the newly launched version offers plenty of additional search and navigation elements:
In Polyvore’s blog, the team describes the changes in detail (“Polyvore’s New Look”).
Discreetly not mentioned is the departure of Josh Wetzel, who had originally moved over from Shopping.com to drive the business development efforts.
There’s indeed a still a world of difference between price comparison services and social shopping.
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Originally posted in German by Jochen Krisch, translated by Jason Soo.
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