A dream for direct marketers: After some initial tests the British Royal Post now delivers "interesting" promotional items postage-paid in a box called Matter:
"Created by Matter Media, the mail pack will be delivered on Saturday morning to more than 30,000 UK consumers who have already signed up on the 'Matter' box website.
The box will contain a DVD cleaning cloth provided by LoveFilm, a DVD of a roaring fireplace created by Diageo, an O2 sim card pack, a shower gel by Original Source, a Cadbury cranberry and granola chocolate bar, and a book sample by Harper Collins." (via)
Originally posted in German by Jochen Krisch, translated by Jason Soo.
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