Zazzle Launches International Operations in Europe

Zazzle, a global trendsetter in e-commerce, now delivers out of the UK in addition to its US operations. After months of preparation, the English site was launched and with that its first international operation (press release):

"The launch of Zazzle.co.uk further reinforces Zazzle's commitment to revolutionize e-commerce, and to empower buyers and sellers around the globe."

"The Zazzle platform was built with global commerce in mind," said Michael Karns, Head of International Development for Zazzle."

The new Zazzle is much more design and marketing oriented.

Zazzle, although already quite innovative with their widgets and mashup tools in 2007, has used the past months for a complete makeover. As Michael Karns described to us last September during a visit to the headquarters in Redwood City, Zazzle used to be a mainly tech focused company.

In the meantime, Zazzle has put more value on design aspects, starting from a new logo and ending with a pretty slick packaging design.

Several months ago Zazzle launched one of the most amazing design tools in the industry, rendering the design to predefined body shapes. Here's an example for the male body:

In the future, Zazzle wants to be more marketing driven.  Lots of the changes of the last months are related to this goal.

Related posts:

• Artsprojekt: How Zazzle Wants to Conquer the Boarder Scene
• Keds Studio: How Zazzle Is Revolutionizing the World of Shoes

Originally posted in German by Jochen Krisch, translated by Jason Soo.

Comments

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