Social Shopping: Kaboodle Founder on the Plans for 2009
Studies have shown (German source) that the next generation of internet users have developed new online shopping behaviors. Manish Chandra, the founder of the social shopping platform Kaboodle confirms this in a current interview and reveals his plans for 2009:
"The shopping experience needs to be both fun and personal. Teens and the younger generation are very savvy online and have a strong sense of self-expression. These groups tend to gravitate towards interactive experiences. Using creative online shopping features, such the ability to create a Styleboard, and then share it with others, fosters interaction among these groups and is very important as it further integrates shopping into their broader online lives.
What new features or initiatives do you have planned for Kaboodle in 09?
Kaboodle will be offering a broader platform for online contests that allows us to partner with brands and retailers more frequently and also gives our community more fun ways to interact with each other. We will also be offering support for integrating photos and products so people can tag photos with the products that are being used in the photo."
Kaboodle counts as one of the oldest social shopping platforms of the web 2.0 generation. And, at latest since their $30 million buyout in 2007 from publishing group Hearst Corporation, is also one of the traffic heaviest.
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Originally posted in German by Jochen Krisch, translated by Jason Soo.
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