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Social Commerce: Zlio Launches Marketplace for Merchants and Suppliers

The social commerce platform Zlio may have in the past focused on sales of products from affiliate partners, but on the new marketplace “Zlio Suppliers”, dealers can also set up products which will be marketed across the Zlio sales network.

Zliosuppliers

Zlio would like in the future to profit from higher commission fees by bypassing the affiliate program structure.  In doing so, Zlio hopes to avoid bitter experiences such as with Amazon.com whereby Zlio was completely blocked out of the affiliate program.

For Zlio it’s the third or fourth strategy change. With the exception of the user driven distribution model, the current platform has barely anything in common to the original Zlio from 2005.

Originally posted in German by Jochen Krisch, translated by Jason Soo.

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Miva Merchant now offers support for the UPC (Universal Price Code) and ISBN (International Standard Book Number). http://infosmith.org/

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