The Germany based Samwer brothers want to use Zalando ("We serve shoes!") to bring the successful Zappos shoe retailing concept to Europe.
The key concepts with Zalando as with Zappos:
"Free Shipping. Free Returns. Free Hotline."
It’s a risky venture that will require enormous endurance: Zappos, founded in 1999, achieved profitability just only two years ago. They have a return rate of 40%, but also a loyal customer base and a repeat order rate that other online shops can only dream of.
At the same time Zappos is one of the few (online) mail order companies which are very clearly positioning themselves against the traditional brick ‘n’ mortar shops.
Zappos is forecasting for 2008 gross revenues of over $1 billion and is also planning to expand into other product areas.
(via)
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Originally posted in German by Jochen Krisch, translated by Jason Soo.
Ich betreibe auch einen Onlineshop, so ähnlich wie Zalando. Schon bewundernswert wie sich Zalando in den letzten 2 Jahren entwickelt hat.
gruß
Michael
Posted by: Michael | 09/30/2010 at 11:58 PM