There were also some good offerings to be seen at Demofall 08, which was running parallel to the TechCrunch50 Conference.
Noteworthy from the e-commerce arena was TurnTo, a social shopping startup featuring a radical decentralized strategy. This startup pulls in its users using a very personal and direct method from its partner shops.
Here for example, you see the TurnTo symbol near the product, "Find friends who have shopped Teavana".
As hanger-on for a decentralized sales channel, we’re very interested to see if such an extreme tactic will bear fruit. Because while many other sites operate with the model “First the platform, then the reach”, TurnTo works the other way around: “First the reach, then the platform”. The question of critical mass has been answered by founder George Eberstadt directly.
TurnTo is also one of those social shopping sites which have heavily borrowed (good) concepts from Facebook & Co.
The DEMO presentation is available as video online. TurnTo is, like all the startups presented this week, fresh in the (open) beta phase. Empirical ratings are therefore still lacking.
(via Internetretailer)
Related posts:
- TC50: What's Next for ThisNext in Social Shopping?
- TC50: Social Shopping Sites Bringing Joy to their Users
- The Future of Social Shopping
Originally posted in German by Jochen Krisch, translated by Jason Soo.
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