TC50: What's Next for ThisNext in Social Shopping?

Social shopping, although around for quite a while now, hasn't seen any big hits so far.

After today's VC-Panel at the Techcrunch50 conference we asked Sumant Mandal, who represents investor Clearstone Venture Partners on the board of ThisNext, for his take on ThisNext and the Social Shopping Space.

He said (paraphrased):

ThisNext is monetizing very well, with high CPMs.

The company now needs to develop towards a media business.

And it needs to get higher distribution and integrate into other sites.

Sumant Mandal seems to be overly happy with the performance of the company so far and considers social shopping still a multi billion dollar opportunity.

ThisNext recently appointed Scott Morrow new CEO. Founder Gordon Gould will continue to be "the public face" for the company.

ThisNext keeps on innovating on their site and recently launched a new facebook app Thumbs Up

Related post:

• The Future of Social Shopping
• Social Commerce: Traffic and Usage Data from 17 Sites
• ThisNext Scores with I Want Application

Comments

[Rob]

how do u know they are using cpm and how do they use it. CPM isnt the usual method on the internet.

let me know please

thx

[Jochen (Exciting Commerce)]

That's what Sumant Mandal told me at the conference. Either it is part of their media strategy or he just meant cost per click, lead, sale etc.