As if Amazon or eBay never existed, e-commerce seems to be no big deal in the official program of the TechCrunch50 Conference.
The “e-commerce” session itself was disappointing, although some interesting e-commerce startups were to be found in the other sessions. Particularly noteworthy here is Hangout.net (see related article).
Markus Spath has an exceptional grasp of the conference highlights (German site) and has an intuitive feel for the ideas which will amaze the tech-masses. Amongst his top recommendations: FitBit and OpenTrace. Techcrunch lists the winners of the competition.
There were also several notable e-commerce startups to be found in the DemoPit. Besides the previously reported social shopping sites Apprema and MyFavz, MyJambi and Stileit are worth a look.
MyJambi can be perhaps best described as an “Etsy for services”. While there are many marketplaces for (small) service providers to choose from, myJambi tries to connect customers and private service providers (eg. babysitters, tutors, assistants, etc.) together on a personal level.
Also worthwhile to check out is Stileit, although for now only with MS Explorer. Here’s a demo video which shows how Stileit assists with the visual search for patterns and outfit arrangements.
For example, it’s possible to upload a photo of a particular blouse and then search for matching and complementary products. More in the corporate description.
Related posts:
- TC50: Social Shopping Sites Bringing Joy to their Users
- TechCrunch50: Hear the Ooh’s and Ahh’s (and Maybe Boo’s)
Originally posted in German by Jochen Krisch, translated by Jason Soo.



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