Many startups still can’t think of any better monetization options than (banner) ads.
So it’s even more worthwhile to note down the deliberate tip given at the TechCrunch50 Conference by Ron Conway, one of the most active angel investors in Silicon Valley:
"Product placement is another multi billion dollar market emerging right in front of our eyes."
His commentary was in reference to Hangout.net, a startup which has demonstrated quite strikingly how seamless product integration can be.
The team told us that besides (Threadless-)Shirts (for the Avatars) and AllPosters (for the wall decorations) there is also a cooperation with shoe house Zappos in place.
Amongst other things, the founders are currently fiddling with how partner products (in this case shoes) can be integrated in 3D into the site.
On the same topic, Hitwise has recently examined the product placement effectiveness on Stardoll.
Originally posted in German by Jochen Krisch, translated by Jason Soo.
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