One of the final highlights of the TechCrunch50 Conference was GoodGuide, a comprehensive directory of safe and healthy products, from both the personal and environmental perspectives. The startup analyses and rates commonly used products on the basis of their sustainability and their usability for the general public (see profile):
"GoodGuide.com provides free and easy access to the world's largest and most reliable source of information on the health, environmental and social impacts of products and companies."
Sometimes you wonder why companies of this sort haven’t popped up in the past. GoodGuide intentionally doesn’t rely on User Generated Content for the product assessments, but rather a combination of scientific know-how with a comprehensive database. Users can contribute by rating their satisfaction with a product.
Here is the presentation video and a short introduction from cnet.
Related posts:
- TC50 Spotlights: Stileit, MyJambi, OpenTrace, Fitbit
- TC50: Social Shopping Sites Bringing Joy to their Users
Originally posted in German by Jochen Krisch, translated by Jason Soo.
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