Spotlight: MyCelebrityFashion in Guardian Elevator Pitch

MyCelebrityFashion presented itself recently in an elevator pitch on The Guardian ("mycelebrityfashion offers relief from high street monotony"):

MyCelebrityFashion tries to get users to participate in the search for celebrity clothing in regular shops.  Perhaps the most interesting feature is the ability to tag the clothing in celeb pics with information.

More in the launch press release.

Originally posted in German by Jochen Krisch, translated by Jason Soo.