Woot! CEO Matt Rutledge is finally coming out of the closet – while he’s contributed once in a while in the forums under a pseudonym, he’s just now announced that he will contribute some of his business strategy insights as CEO in up-and-coming blog posts:
"Oddly enough, this is my first official CEO blog post, even though conceptually we started out Woot by planning the first blog+store."
From Rutledge’s first official blog, we finally know the relevance of publicizing the sales numbers at the end of each day:
"Sales stats are posted to increase the intelligence of conversation and expectations – scope is really relevant and often underestimated."
In his blog post, he addresses the importance of the silent majority:
"The very large majority of Woot members have never commented and nor will they be reading a specific blog entry.
I occasionally remind staff and observers that no matter how great the participation is and vocal response is, the silent majority is to be considered unspoken. We are all their interpreters."
Most interesting are the discussions. The comments are definitely not to be missed.
Check out this video, if you’d like to see the Woot! CEO in action.
Originally posted in German by Jochen Krisch, translated by Jason Soo.
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