Why Backcountry is Expanding its Live Shopping Business

Backcountry, which sells outdoor equipment and apparel online, is the first etailer (after Woot! itself) to operate three different live shopping sites - in addition to its four other theme shops.

And a glance at the Google Traffic Trends reveals why: Backcountry cannot nearly generate the same attention with its conventional shops (Backcountry, Dogfunk, Tramdock, etc.) as it does with its live shopping sites.

Especially noticeable is the clearance sale business, where Backcountryoutlet is in stark contrast to SteepandCheap.

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• Backcountry Launches Chainlove, Its Third “One Deal at a Time” Site

Originally posted in German by Jochen Krisch, translated by Jason Soo.