Traffic Analysis: Fashion Shops Benefitting from Social Networks

Exciting Hitwise analysis on the online fashion boom:  Over 9% of e-commerce traffic in England now goes to fashion sites.  That’s almost double the 5% figure from 3 years ago.

Notable detail: According to the Hitwise stats social networks are bringing in more traffic to fashion stores than conventional fashion and lifestyle portals:

"One important source of traffic is social networks, and in May 2008 these accounted for 6.37% of upstream traffic to websites in our Apparel and Accessories category.

This makes sites such as Facebook, MySpace and Bebo a more important source of traffic than Lifestyle – Fashion websites (5.13%)."

Hitwise has put together a few charts on the topic. 

Plus: An interesting analysis on the German market shows that women there especially love social networks (GE/EN).

Related posts:

• Social Commerce: Traffic and Usage Data from 17 Sites

Originally posted in German by Jochen Krisch, translated by Jason Soo.