The Shopping System of the Future – Starring: Google, Paypal and Amazon
Traditional shop system providers have long focused on new features and are just now slowly re-orienting themselves to the changing landscape.
In the meantime Google, Paypal and Amazon have been working hard to establish a simple alternative where payment processing combines with shopping cart functionality to create a well rounded shop system solution.
Best updates on the Google Checkout solution here. And here an AuctionByte interview from May:
"Google Associate Product Manager Prem Ramaswami (...) says Google Checkout's mission is to create the fastest, safest and most convenient shopping method for buyers, while enabling merchants to set up ecommerce sites with simple point-and-click functionality.
Prem also discusses Google Checkout's new Shopping Cart feature"
The principles aren’t new for Google. Take an essential element like Search which was by many (Google competitors) a portal dependent mechanism (excellently described by John Battelle in “The Search”), and then creatively rethink the entire concept.
A similar approach can now be seen with shopping: Take the shopping cart as a central functional element of shops and shopping portals, rethink the concept, and in the process create new solutions and business models.
Originally posted in German by Jochen Krisch, translated by Jason Soo.
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