Pascal Finette is becoming a fan of art retailer Eyestorm. He writes (“Eystorm did it again”):
"The team at UK-based online art retailer Eyestorm not only gave us Eyestorm Trade, their marketplace for (re)selling art works you bought on Eyestorm before (see my write-up on this truly innovative business model here), but now brings us the brilliant ‘Make us an Offer‘."
His summary:
"All in all it’s a wonderful way to engage with your customers, get a better feeling about price perception (other than setting your prices in a vacuum) and it can help you increase your sell-through rate significantly."
Also highly recommended is his first Eyestorm post ("Art 2.0 - The Art of Liquid Markets") regarding secondary markets.
Anyone wanting to keep track of e-commerce developments (both in England and beyond) would be well served by bookmarking Pascal’s (still fairly young) blog.
Originally posted in German by Jochen Krisch, translated by Jason Soo.
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