Amazon: 22 Widgets – But Where's the Fun?

22 shopping widgets you can find on Amazon's website now, more than on any other e-commerce site.

But what you see is quite disappointing. In most cases it’s just classic ad schemes in widget form – and the usual playthings such as slideshows, product carousels, etc.

Apart from some of the newer music and video widgets it's surely not enough to succeed in a web 2.0 world. What's missing are more entertaining and "social" widgets.

Kudos go to Amazon’s tag based customer communities.  Some of which, such as Amazon Green, make it to the homepage and are supported by its own blog.

While Amazon set its focus on author blogs at the beginning, now you can find more and more editorial theme blogs from different product areas. 

Get Elastic conducted an interview recently on Amazon's blog strategy.

Originally posted in German by Jochen Krisch, translated by Jason Soo.