Popular in France: Shopping Clubs for Wine Friends

On the uptake in France are shopping clubs that are specializing in closed sales of the tasty drop.  Freshly launched is Le Carré des Vins, as reported by ShoppingActu (FR/EN):

“Le Carré des Vins is a new entrant in the world of private wine shopping clubs.  Although this niche is already occupied, Le Carré des Vins might take some market share due to its elegant design.  In addition, included with every purchase is a video which presents the wine region.”

Le Carré des Vins is one of seven French private sale clubs for wine lovers. The most known names in the industry are V2Vin, 1Jour1Vin, and CavePrivée.

The wine clubs are catering to a till now relatively small target market, as indicated by figures from JournalduNet (FR/EN).  According to the numbers, CavePrivée for example racks up 30,000 members and operates with 450,000 Euros (670,000 USD) of annual revenue.  To compare: France’s market leader Vente Privée claims over 2 million active users.

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Originally posted in German by Stephan Randler, translated by Jason Soo.