4 Stores, 1 Checkout: Gap Implements Integrated Shopping Cart

Gap implemented an integrated shopping cart for all stores of the Gap family (Gap, Banana Republic, Old Navy and Piperlime).  Customers pay only one shipping fee, even if orders contain mixed products from the different stores.

The Wall Street Journal reports:

"In an effort to get shoppers to use all four of its Web sites, Gap Inc. is allowing them to move more easily between the sites, fill one virtual shopping bag and pay one shipping fee.

Until now, shoppers had to visit the company's Gap, Banana Republic, Old Navy and Piperlime sites separately to make purchases."

Hitwise has made a first analysis.

Originally posted in German by Jochen Krisch, translated by Jason Soo.