Monday Syndrome Spurs on Live Shopping in Turkey
In Europe Turkey has come up with a fascinating new way to excite gadget fans - on Mondays.
Pazartesi Sendromu ("Monday Syndrome”) is the live shopping site of Turkish electronics dealer Gedikgross. On Mondays shopping fans can find three bargain deals of limited stock every 50 minutes.
The blue ribbon goes to the presentation, which is in the form of a time line. This allows users to see what kind of future offers will be available and when. The user can then make a note of upcoming deals of interest.
Pazartesi Sendromu shows some new prospects of the live shopping model. Besides having a clearly focused structure, the site utilizes all typical live shopping elements (limited stock, countdowns, etc.).
At the same time, users of the main site Gedikgross are informed whenever products there are known to be up and coming on the Pazartesi Sendromu site.
Monday Syndrome is one of the most exciting new live shopping ideas since Smackshopping from Jellyfish, which is now part of Microsoft.
Turkey is now the country with the second most number of one deal a day and live shopping sites in Europe. Since the beginning of 2007, a good dozen Woot! clones have come onto the market. A good overview can be found on kelephir.net (in Turkish).
Originally posted in German as two articles (1, 2) by Jochen Krisch, translated by Jason Soo. Thanks to Murat Icer for valuable tips on the Pazartesi Sendromu site.
Comments