EBay Live! 2008: eBay Facebook Apps, the Next Generation
Like so many others, eBay's first attempts in Facebook (see: eBay Marketplace) have failed miserably. But unlike so many others, eBay hasn’t given up and is briskly testing out other applications with the help of external creativity (see: eBay's Micro Project Program), that look much more promising now.
One of the current efforts, “StyleSlam”, was presented (PDF) at eBay's Developers Conference with the motto: "Fun game with virtual item linked to real eBay searches".
More on StyleSlam, which was developed on behalf of eBay UK, can be found in the developer`s presentation:
"StyleSlam is a fashion application, hinged around gaming and competition, tied to the social interactions within Facebook and linked to the eBay concept of trading and getting a bargain."
The application appears all-in-all to be somewhat overambitious, but is conceptually on the right track.
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Originally posted in German by Jochen Krisch, translated by Jason Soo.
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