Backcountry Launches Chainlove, Its Third “One Deal at a Time” Site

Backcountry, known for its “one deal at a time” sell out shops SteepAndCheap (Outdoor) as well as WhiskeyMilitia (Style), has launched its third website at the beginning of June:  Chainlove is for biking fans.

"Chainlove knows all about two-wheeled addictions. From the Tour d'France to the North Shore, Chainlove hooks up cycling junkies with primo bike gear at cut-rate prices-–completes, components, apparel, tools, and more.

For anyone who has visited Steep and Cheap or Whiskey Militia, the formula is hardly new: one ridiculous deal at a time until it is sold out. Now we’re taking this tried-and-true method to the bike world."

Market observers won't be surprised by the move. Backcountry was acquired last year by QVC parent company Liberty Media.

(via getelastic)

Originally posted in German by Jochen Krisch, translated by Jason Soo.