Amazon Invests In Video Shopping Platform The Talk Market
Amazon walks the talk with The Talk Market and has made an equity investment in the previously introduced video shopping platform. According to the press release:
"The Talk Market's patent-pending user-generated TV shopping channel platform enhances sellers' video presentations with dynamic graphic overlays, custom motion graphics and soundtracks."
The Talk Market tries to be something like a user generated QVC, but seems to not quite get the QVC sales strategies. A typical reaction:
"Looking at Talk Market’s video I couldn’t help but chuckle. My standard question: Who watches this stuff?"
At present it seems that Amazon likes to support startups that use Amazon services with The Talk Market being a prime example. A further example is Amazon’s recent equity take in the very cool Animoto service.
Here is a good video showing Jeff Bezos on his new mission promoting Amazon services towards startups (transcript here).
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Originally posted in German by Jochen Krisch, translated by Jason Soo.
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