Zappos, already one of the most popular shopping sites, is following the footsteps of Amazon and is moving from a niche market focus to a universal one (via):
"The company's two warehouses in Kentucky hold around 4 million items, but at just under a million square feet", Hsieh says Zappos has plenty of room to grow.
And that's just what he's planning on; by the end of 2008 the company hopes to be selling footwear, apparel, sunglasses, watches, bags, bedding/linens, cosmetics, luggage, and electronics, according to his blog.
The Zeta version of the new homepage gives a taste of the up-and-coming range of products (via).
What’s exciting is that Zappos isn’t just tweaking its selection. An insider look at Zappos on their blogs reveals various facets of their (shoe) business and the funny people at Zappos ("Some Glimpses into a Zappy Hour and a Good CEO Slappin' ").
Recently Zappos has discovered Twitter for itself ("Zappos Shows How Social Media Is Done").
From the get-go a free-shipping, customer oriented business, Zappos is showing the big mail order companies what happens when an online niche player gets big enough to leverage their cost efficiencies and then really shift into high gear.
Originally posted in German by Jochen Krisch, translated by Jason Soo.
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