The multi-million dollar investment in RueLaLa isn’t the first signal that online shopping clubs are spreading in the US.
Since Fall 2007, Hautelook (“the hottest thing to hit the fashion business in years”) has been providing a shopping service with a bit of flair. Fabsugar reports:
"HauteLook is a fashion club where you get access to behind the scenes designer videos, upcoming collection previews, and of course, major sales."
Hautelook wants to attract member interest by publishing video featurettes (approx. 4 minutes, filmed with camcorder).
Impressed with the shopping concept, beauty portal Temptalia reports:
"These exclusive streaming videos include backstage footage from brands fashion shows, interviews with the designers and snapshots from the brands upcoming collections."
Originally posted in German by Stephan Randler, translated by Jason Soo.
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