Last week in London, the International Advertising Bureau (IAB) held the "Engage for Shopping - Half Day Conference". Presentations are online.
After some painful experiences with their early Facebook apps, companies like ThisNext would probably agree:
The statement comes from Antony Mayfield’s presentation, Social shoppers, social brands: How social media and retail fit together (PDF).
"You can compete product by product ... or develop your own experience and ecosystems".
Unlike many others, he also points out the “live” aspects in addition to the social aspects.
"Understand your networks ... Be useful to your networks ... Be 'live' in your networks".
More on the conference in his Blog.
Clicking through the conference papers provides a good overview of the e-commerce scene in the UK. Although perhaps not the most innovative at the international level, it is still useful for gathering tips and stimulating ideas.
You can find some of UK's most exciting e-commerce companies in an earlier post (in German)
Originally posted in German by Jochen Krisch, translated by Jason Soo.
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