Woot!, the world´s most popular one day one deal site, has started a seemingly optimal year. By comparing the first quarters of 2007 and 2008 it is easy to see how Woot! optimized its offerings during the one year period:
Woot! overall revenue grew 16% in the first quarter to reach $17 million. Both the regular Woot! days and the Woot-off days were highly optimized.
On the regular days of Q1 2008, Woot! reached average sales volumes of $163,000 per day, equivalent to a jump of 22%. On the Woot-off days Woot! achieved a never before seen daily average of $914,000, tantamount to a 36% increase. This gain was made possible as Woot! significantly reduced the number of Woot-off days from 5 to 3.
Noticeable is the significantly lower price point due to higher sales volumes in the lower price ranges. On one of its regular Woot! days, Woot! sold in February for the first time over 48,000 units of one product. On Woot-off days, Woot! can push up to 66,000 units of individual products.
Originally posted in German by Jochen Krisch, translated by Jason Soo
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