ThisNext Scores with I Want Application

Where are the really social (shopping) applications for Facebook? Like so many others who failed on their first try, ThisNext, one of the Social Shopping Pioneers, seems to be on the right path now:

I want (it now) is a Wish-For-Something application whereby users give each other a helping hand (via).

From the developers' website:

"I Want is something relatively new for Facebook -- a true application with a purpose, not just another communication device or game.

For ThisNext, Facebook is about much more than games. Like many successful destination web sites, ThisNext hopes to expand its footprint on the web and its touchpoints with customers into places where those touchpoints can be more contextual, relevant and personalized.

While it's fun to tell people we "build applications on Facebook," it's serious business, too.

Facebook, and its compatriots in the OpenSocial Network, are building a parallel web that's based as much on community as content.

Even after people get tired of "super-poking" each other, there will be money to be made and businesses to grow."

More about StepChange's approach in their Changelog. The following posts are recommended amongst others:

• More than Widgets: Distributed Marketing Applications
• Facebook App Adoption: New Rules, New Expectations?

Meanwhile, ThisNext CEO Gordon Gould also maintains a personal Blog. There he wrote recently about “Connecting With APIs” (via Nicolas Leroys post on “Social Shopping Openness”).

Originally posted in German by Jochen Krisch, translated by Jason Soo.